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New design for Aspirin® packaging

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The redesigned Aspirin® pack features a modified logo and a practical opening mechanism.

Cologne – Starting in April 2008, Aspirin® is modeling a new outfit and improved packaging. The new pack design takes in the entire Aspirin® product family and gives each product greater individuality. In addition to a modern typeface, the new folding box for tablets features a practical mechanism that allows it to be opened with one hand.

As part of the “European Trusted Brands” consumer study, Reader’s Digest magazine recently honored Aspirin® with the 2008 Pegasus Award – the consumer prize for brands achieving the highest levels of customer trust. This is the eighth time in a row that the Bayer brand has been voted the most trusted pain reliever by the publication’s readers. A survey conducted by the Federation of German Pharmacists (bvda) found that experts worldwide consider Aspirin® to be one of the most important over-the-counter analgesics.