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New food chain partnership project in Brazil

The new Flavour Guarantee Project ensures strict quality control of fruit in Brazil.

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The new “Flavour Guarantee Project” ensures strict quality control of fruit in Brazil.

Monheim – Bayer CropScience has launched the “Flavour Guarantee Project” in collaboration with Brazilian non-governmental organization HortiBrasil and some 500 small farmers. The farmers will produce certified and thus competitive fruit and vegetables for Brazilian supermarkets that will undergo strict quality control procedures. Such products will command higher prices, helping to raise the farmers’ incomes, and should become available in supermarkets outside Brazil during 2008.

This new partnership project includes the people involved at several stages in the food chain – the small farmers who grow quality products sustainably with help from Bayer CropScience, independent inspectors who certify product quality and attach a special label to the fruit, and the traders at the main food market in São Paulo.